Mobile Monday Barcelona

Presentations of Mobile Monday Barcelona Opening Event of July 3 available below. We’ll be back after summer. If you’re not registered yet, please register here to make sure you don’t miss the next event. Registered persons will be the first to be informed by mail on the next event.

• Ricardo Baeza-Yates
  Director of Yahoo! Research Barcelona, Spain
  Web 2.0 and Mobile Search
  Download PDF (3.45 Mb)

• José Luis Jorge Marrasé
  Director of Alcatel’s Mobile Solutions Division in Spain
  Mobile Interactive TV and Advertising
  Download PDF (4.44 Mb)

• Russell Buckley
  Director European Operations, AdMob
  A Brief History of Mobile Marketing
  Download PDF (1.22 Mb)
• Ana Caralt
  CEO of McCann Interactive Spain
  Integrating the Mobile Channel in the Media Marketing Mix
  Download PDF (currently not available)

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We are proud to announce the first MobileMonday chapter event of Spain to be launched in Barcelona on July 3. Thanks to our partners Barcelona Media and Alcatel we can kick-off with a very interesting speakers program. The event is free of charge; you only need to subscribe to reserve your seat. Don’t wait last minute to subscribe, we have 150 seats available for this event - more monthly events programmed after summer!

Topic is set to Mobile Marketing & Advertising. We invited for you some of the most experienced people in this area to present us an interesting cocktail of history, experience and future on this topic.

Ricardo Baeza-Yates Director of Yahoo! Research Barcelona, Spain and Yahoo! Research Latin America at Santiago, Chile will talk about “Search and advertising in the Web and their implicancies in the mobile world”.

Ana Caralt, CEO of McCann Interactive Spain will explain us about the experience of the agency with clients such as Volkswagen, Coca-Cola, Amstel… and how the brands are reaching their marketing objectives by intergating the mobile channel in their media mix.

Russell Buckley, from MobHappy and now recently also at AdMob will explain his view on “Mobile Advertising… The Story So Far”. Russell draws on the lessons of 6 years of Mobile advertising, he looks at successes and failures and draws some important lessons for the future.

José Luis Jorge Marrasé, Director of Alcatel’s Mobile Solutions Division in Spain will explain us about Mobile TV as a potential solution for Mobile TV advertising.

Vicente López, CEO of Barcelona Media and Jari Tammisto, CEO of MobileMonday Headquarters in Helsinki, Finland will do the introductions. The whole evening will be moderated by Hernán Rodriguez, CEO of Aecomo.org (Asociación Española de Comunicaciones Móviles) and followed by a networking cocktail.

Timing:

19h30 Registration and Pre-Networking
20h00 Introduction Mobile Monday
20h15 Mobile Marketing & Advertising Speakers
21h15 Cocktail and Networking Party
22h00 End

The first MobileMonday Barcelona will be held at the Auditorium University of Pompeu Fabra in the famous “Estació de França” (map below)

More details coming soon here!

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