Mobile Monday Barcelona

The 2008 MobileMondy Peer Awards recognized 27 companies from 18 countries at its annual awards event held at Telefonica’s fashionable Espacio Movistar facility during this year’s Mobile World Congress in Barcelona, Spain.

Buzzd from New York, a provider of local real-time search information for bars, clubs and restaurants on the mobile device, cleaned the table by winning jury, audience and community awards under the early stage category.

In the Emerging Community category, Taptu a search and sharing engine from London won the award with jury award Funambol, an open source email and messaging company, while local favorite Kimia, a rich media content provider, clinched the audience choice.

Three awards in each category: jury, audience, and community were judged by an expert jury including representatives from Telefónica, Mobile Marketing Association, Vodafone Group, Google, Nexit Ventures, eXtract, Acision, MobHappy, GoMoNews, the MobileMonday global chapter founders and audience SMS voting.

We have created two downloadable PDF documents including slides from all participating companies within each category. The Early-Stage and Emerging Start-Ups presentation slides are currently available for download here. If you are not registered yet, please enter the subscription section to access the documents.

(NOTE: some of the embedded animation’s or video’s have been lost or could not been transferred for PDF document creation).

This year’s winners at the MobileMonday Peer Awards Barcelona will be invited to participate in the MobileMonday Global Summit in conjunction with the World Congress on IT (WCIT) in Kuala Lumpur, Malaysia, May 18-22, 2008.

We created a MobileMonday Peer Awards Barcelona Flickr Group with event pictures (http://www.flickr.com/groups/peerawardsbarcelona/); anyone who has pictures of that evening, feel free to join and post your pictures in the group to share with us.

Last weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using proximity marketing; finally Daem Interactive revealed their MMS image recognition solution.

(from left to right: Joan Grau, Media Contacts - David Masó, FuturLink - Miguel Sola, Daem Interactive - Paulino Moraleda, Brand Communications Manage, Nike)

Check out some pictures of that evening, thanks to Fabien Girardin, who we also welcome as MoMoBCN team member; it’s great having him with us with his academic background and his interest in mobility and ubiquitous computing. Check out his blog used for his Ph.D. thesis on collaborative work in the context of mobile and ubiquitous environments.

From his Flickr images (l-to-r): FuturLink’s Bluetooth Access Point, Nike’s proximity experiment on a big Christmas ad in Barcelona, Media Contacts’ new generations of content.

Subscribed users can now download the following presentations of that evening in their subscribers profile page.

Joan Grau, Media Contacts
David Masó, FuturLink
Miguel Sola, Daem Interactive

There is also a very interesting video demo available from Media Contacts bluetooth campaign with VolksWagen-EOS. Thanks for sharing this with us.

You can now reserve your seat for our next event on December 4, topic: Mobile Social Networks. Expect a very interesting line-up of speakers explaining their experiences from abroad. More on this event soon here. Stay tuned!

We created a speaker presentation download section for our participants and readers. You can currently download the speaker presentations from the Mobile Monday July 3 opening event in Barcelona, on Mobile Marketing and Advertising and from the recent Future of Mobile Music event of October 2. Current presentations available from:

• Ian Musselwhite, Bango
• Scott Cohen, The Orchard
• Bill Houghton, MyStrands
• Russell Buckley, AdMob
• Ricardo Baeza-Yates, Yahoo! Research
• José Luis Jorge Marrasé, Alcatel

All presentations are in english, if you are already subscribed, you just need to login here to acces our new documents section. Subscribers can now easily manage their event attendance and profile. If you are not subscribed yet, please enter the subscription section to acces the documents.

Presentations of Mobile Monday Barcelona Opening Event of July 3 available below. We’ll be back after summer. If you’re not registered yet, please register here to make sure you don’t miss the next event. Registered persons will be the first to be informed by mail on the next event.

• Ricardo Baeza-Yates
  Director of Yahoo! Research Barcelona, Spain
  Web 2.0 and Mobile Search
  Download PDF (3.45 Mb)

• José Luis Jorge Marrasé
  Director of Alcatel’s Mobile Solutions Division in Spain
  Mobile Interactive TV and Advertising
  Download PDF (4.44 Mb)

• Russell Buckley
  Director European Operations, AdMob
  A Brief History of Mobile Marketing
  Download PDF (1.22 Mb)
• Ana Caralt
  CEO of McCann Interactive Spain
  Integrating the Mobile Channel in the Media Marketing Mix
  Download PDF (currently not available)