Mobile Monday Barcelona

(on 2D-Barcodes and Image Recognition)

After a long summer break, the MobileMonday Global Summit and the Mercè festivities, MobileMonday Barcelona is back for a new and exciting season of 1st Monday of the month regulars on mobile innovation. Starting next Monday, October 1st on “Next Generation Mobile Marketing” (2D-Barcodes / Image Recognition).

For our first event of the new 2007-2008 season, we brought together an explosive cocktail of some of the hottest start-ups in Europe on the Next Generation Mobile Marketing topic, including Dennis Hettema from Shotcode (Sweden), Roger Fisher from Kaywa (Switzerland) and our own Ignacio Mondine from Daem Interactive (Spain). The topic will be introduced and moderated by Raimo van der Klein coming over from Amsterdam, the Netherlands.

Raimo will share with us his view on the way information (content) is provisioned to the mobile phone and the change from Push Marketing to Pull Marketing (Marketing as a service). A perfect start for a new season it looks to us. If you feel the same, please subscribe and confirm your event participation, seats are limited as always, don’t wait last minute to confirm!

Speakers:

Raimo van der Klein, Mobminds (Netherlands)
After working in Sales & Marketing for more than 6 years at Nokia(networks and mobile phones) and working the last year as Principal Innovation Manager at the leading Dutch (mobile) operator KPN, Raimo(1973) started June 2007 his own consultancy agency in the field of Strategic Innovation and Online Media(Internet & Mobile). His newly started agency Mobminds (www.mobminds.com) offers “consumer oriented” companies services in the field of Consulting, Workshops and Concept Development. Next to this Raimo is founder of Mobile Monday Ámsterdam (www.mobilemonday.nl) and writes for the leading marketingblog in The Netherlands called Marketingfacts (www.marketingfacts.nl).

Ignacio Mondine, Daem Interactive (Spain)
Ignacio Mondine studied mechanical engineering specializing in CAD design and robotics. After working for Procter&Gamble R+D in Germany he met Miguel Sola Camps at an Interaction Design Masters degree in Barcelona. Together they start DAEM Interactive in 2002.

Daem Interactive develops image recognition technologies for mobile-marketing and dynamic-advertising. Extensive know-how gained over years of research and development is focused on one concept: one-click to mobile web. Pioneering in the launch of advertisement and logo recognition campaigns, DAEM has helped mayor brands like Vodafone, Grupo Damm and BBVA to be the focus of many camera phones.

Dennis Hettema, Founder and Creative Director, Shotcode (Sweden)
Dennis is the founder and Creative Director of OP3, the company behind ShotCode, and has been active on the internet since 1995. In ‘99 he launched a Dutch high-tech incubator that developed tagging based AI products. In ‘01 he founded Holland’s largest entrepreneurial community which now boasts over 17.000 members. In his spare time Dennis helps entrepreneurs realize their dreams, he’s a hard core endurance athlete and plays with as many gadgets as he can get his hands on.

ShotCode is the market leader within the mobile barcode scanning space in Europe, Africa and the Americas. A highly innovative and rapidly emerging market that bridges the gap between offline products and online interaction. ShotCode’s customers include: Heineken, Xbox, Jameson Whiskey, Monsterboard, Sony Ericsson, Saatchi & Saatchi, Nokia, Coca Cola and many others. Its technology is supported on over 240 handsets and over 50 million of its codes have been printed.

Roger Fischer, Founder and CEO, Kaywa (Switzerland)
Roger is the founder and CEO of Kaywa. After his studies in cinema and audiovisual media in Paris, he worked as film critic, curator and director. With the advent of XML, he seriously started working in the web space. In 2000 he founded his first company Bitflux and in 2003 he started Kaywa with it’s focus on moblogging, weblogging and mobile sites. Currently Kaywa is the major swiss (mobile) blog provider and it’s customers include all major print and television media companies. From the start in 2003, services for the mobile phone were targeted, but the web was never disregarded.

Highly japanophile, Kaywa added in 2006 the Kaywa Reader, QR Codes and advanced SMS services to it’s portfolio. The success of QR Codes and the Kaywa Reader came even as surprise to Kaywa itself. Kaywa is working now on a mobile and web ecosystem called KIS - Kaywa-Ichiba-Shin (Conversation-Market-Trust) which is heavily based on QR Codes. Some parts of the iceberg can be glimpsed already.

Networking
As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaybarcelona.com/subscribe/ to reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 Next Generation Mobile Marketing speaker sessions & discussion
• 21h00 Cocktail and Networking Party
• 22h00 End

Venue: Auditorium University of Pompeu Fabra - França Building (Edifici França), Passeig de Circumval·lació, 8 - Barcelona 08003

Location and Directions here at Google Maps.

MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Barcelona is organised by Rudy De Waele, Carles Ferreiro and Barcelona Media.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, Alcatel-Lucent, MyStrands, 22@Barcelona, Ajuntament de Barcelona, CIDEM (Centre d’Innovació i Desenvolupament Empresarial of the Generalitat de Catalunya) and Agora 22@ for their invaluable support.

NOTE: picture by Leonard Low under Creative Common license.

June is here and the flocks of tourists announce the coming of summer, the perfect time to present our own local entrepreneurial talent. Next MobileMonday on June 11 is about Barcelona Mobile Startups!

In the last months we have had previous presentations by local startups such as MyStrands, Lemonquest, Mobile Dreams Factory, Mobuzz, Futurlink and Daem Interactive. This time we have a dedicated event: it’s time to present our next wave of talented, young and ambitious companies active in the different fields in Mobile.

Speakers:

* Vadim Tarasov, Founder & CEO of bmat - http://bmat.com

BMAT enables computers and devices to understand music like humans do to provide musical search services, enhances the experience by selecting music that suits the user’s mood, can remove the vocal track from your favorite tune so that you sing along, even change your own voice so you can sound like your favorite artist. BMAT’s solutions convert a mobile phone from just a communication device into a full-blown multimedia entertainment center.

* Lluís Carreras, General Manager of Mobifriends - http://mobifriends.com

Founded in October 2005, Mobifirends aims to develop a new concept in dating and social networking. Being mobile focused, without forgetting the web, Mobifriends users can look for people to share hobbies, interests, make friends, flirt, or find a new love. They can contact each other through an integrated anonymous communication system (SMS, Chat and videochat). Still in testing the Alpha version, this is a unique chance to get to know Mobifriends before their launch later this year.

* Ghatim Kabbara, CEO of Safira Solutions - http://www.safirasolutions.com

Safira Solutions is a key player in the development of the Mobile Internet and is a leading provider of Mobile Commerce solutions worldwide. Founded in 2003 and with headquarters in Barcelona (Spain), Safira Solutions has helped individuals, organizations and brands in over 15 countries to effectively position themselves on the Mobile Internet and to monetize their presence. Safira Solutions lowers the barriers of entry and facilitates the process of getting on the Mobile Internet by providing turnkey technology solutions to help build mobile sites, generate mobile user traffic and bill consumers directly on their mobile device.

* Eve Goldman, Business Development Manager of Acquamedia Technologies - http://www.acquamedia.com

Founded in 2003 in Barcelona, Acquamedia is a world-leading retailer of digital content with traffic to conversion rates 3 times higher than its closest competitor anywhere in the world. The company specializes in the management of WAP portals and selling music and entertainment focused content through mobile platforms. Acquamedia has recently expanded and signed deals in over 10 countries in Europe and Latin America. The upcoming entrance into the US market will position the company to become the world’s largest mobile digital content provider.

Please join us to find out more about this homegrown initiatives. However, in Barcelona at this time of year we all want some entertainment:

Alberto Tognazzi will present the winning “mobile movie clips” of the MovilFilmFest, also “Made in Barcelona” - http://www.movilfilmfest.es/

Networking
As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaybarcelona.com/subscribe/ to reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 Barcelona Mobile Startups speaker sessions & discussion
• 20h30 Cocktail and Networking Party
• 21h30 End

Venue: Auditorium University of Pompeu Fabra - França Building (Edifici França), Passeig de Circumval·lació, 8 - Barcelona 08003

Location and Directions here at Google Maps.

MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Barcelona is organised by Rudy De Waele, Carles Ferreiro and Barcelona Media.

Our Partners
Our thanks to our partners Telefónica Movistar, 22@Barcelona, Alcatel-Lucent, Ajuntament de Barcelona, CIDEM (Centre d’Innovació i Desenvolupament Empresarial of the Generalitat de Catalunya) and Agora 22@ for their invaluable support.

Vote for the most innovative local Mobile Start-up Company of 2006!

The official Spanish nomination registration is now open for companies to become a nominee and make it to the final of the MobileMonday Global Peer Awards 2007 in Barcelona on February 12 at Espacio Movistar. Any registered member of MobileMonday Barcelona can nominate a local start-up innovating different product / services / applications / technologies.

The nomination period will end January, 24 at 00:00 h. On day 25 we will publish the list of nominated innovative start-ups, and after that point all the community members will be able to vote for the Barcelona finalist at the Global Peer Awards.

For any of you wondering, the Spanish start-ups that have presented at MobileMonday Barcelona during 2006 are:

• Futurlink
• Daem Interactive
• Mobile Dreams Factory
• partyStrands/MyStrands

More information on the event program, the awards, how to subscribe, how to nominate a company, how to become a sponsor, venue, etc. at the MobileMonday Global Peer Award miniwebsite.

With the current registrations we are rapidly reaching capacity for Espacio Movistar. Please hurry and register for the event to avoid being left out!

Stay updated at MobileMonday Barcelona website for more news on the event!

The MobileMonday Global Peer Awards 2007 during the 3GSM World Congress in Barcelona is being organized collaboratively by the MobileMonday community. Hosted by MoMo Barcelona, MoMo Italy, MoMo Helsinki, MoMo London and MoMo New York have also taken active roles. Invaluable additional support is provided by Barcelona Media, Ajuntament de Barcelona and CIDEM — Generalitat de Catalunya.

Our thanks to Telefónica Movistar for hosting the event and to 22@Barcelona for the fantastic support as a Premium Sponsor.

Continuing with its monthly events, MobileMonday Barcelona announces its next event on “Proximity Marketing” that will take place on November 6. This month MobileMonday Barcelona will bring you some of the most recognised pioneers on Proximity Marketing and they all happen to be local.

For those who need to look it up, Wikipedia says that “Proximity marketing is the localised wireless distribution of advertising content associated with a particular place. (…) Distribution may be via a traditional localised broadcast, or more commonly is specifically targeted to devices known to be in a particular area.” Related this article on this topic at m-trends.org.

David Masó, CEO of Futurlink, one of our most popular and successful local start-ups will explain us about Futurlink’s experiences and future plans on proximity solutions.

Miguel Sola, Director of Daem Interactive, another Barcelona Start-up will present their latest products and services for marketing campaigns using mobile image recognition.

Joan Grau, Director of operations at Media Contacts, will explain us about implementing proximity marketing solutions, the challenges and opportunities from the demand side.

Paulino Moraleda, Brand Communications Manager for Nike, will share with us what a major brand sees in the value and potential of proximity solutions and what they can provide.

As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. MobileMonday Barcelona “Proximity Marketing” will take place at the Auditorium of the Universitat Pompeu Fabra on November 6, 2006.

Attendance is free; all you need to do is register at www.mobilemondaybarcelona.com/subscribe to reserve one of the 150 seats available. Book early to avoid being left out!

19h30 Registration and Pre-Networking
20h00 Proximity Marketing
21h05 Cocktail and Networking Party
22h00 End

This event is sponsored by Media Contacts, CIDEM (Centre d’Innovació i Desenvolupament Empresarial of the Generalitat de Catalunya) and Barcelona Media.

Special thanks to Nacencia Web & Mobile Solutions for developing MoMoBCN web services.

After a summer break it’s time to announce the next Mobile Monday Barcelona event. We have received some great encouragements and interest from the mobile industry. The next topic is set to “The Future of Mobile Music” and will take place on Monday, October 2, 2006 at the Auditorium of the University of Pompeu Fabra in the Estació de França.

The event is free of charge; you only need to subscribe to reserve your seat. People who previously registered have received an invitation to confirm their presence for this event. Every person who would like to attend should register. We have 150 seats available, our opening event booked out 2 weeks beforehand. So don’t hesitate a moment, you can subscribe/confirm here.

We invited some of the most experienced people in the Mobile Music area to bring you an interesting mix of experience and future visions on this topic.

Scott Cohen - co-founder and VicePresident, The Orchard (UK) leading distributor of independent music in the world, representing over 3.500 labels from 73 countries and more than 1 million songs in catalogue. Artist manager and a recognized expert in new media, Scott has done consulting for different governments, mobile phone operators, and record companies on such topics as developing new business models using the Internet and the creation of new platforms for delivering content.

Bill Houghton - MyStrands (Spain/USA), a leader and innovator in new consumer products and consumer-based business strategies for the Internet. MyStrands develops social recommendation and discovery technologies to help people discover and organize digital content, and share tastes with others, through Internet connected devices. MyStrands is providing the mobile industry with new ways to build mobile communities around music, and develops the technology to offer personalized mobile radios (and video content) to mobile users.

Nandi Gurprasad - VP Global Alliances, Bango Ltd. (UK) Bango operates in the mobile internet where internet connectivity converges with mobile phones. The mobile internet is opening up a huge potential market for content providers and using our open, global platform, you can take advantage of this opportunity immediately. A seasoned executive and entrepreneur in high-technology, Nandi has been in mobile Mobile and Internet industries from the early days. Prior to joining Bango, Nandi was Sales Director for PocketThis, a Silicon Valley provider of mobile contextualization technology, where he managed tier one operator and partner relationships across the EU.

Timing:

19h30 Registration and Pre-Networking
20h00 The Future of Mobile Music - speaker sessions
21h10 Cocktail and Networking Party
22h00 End

A detailed location map can be found here at Guia Urbana de Barcelona. (or just click the map below)

This event has been kindly sponsored by Bango Ltd. and Barcelona Media.

To attend the event “The Future of Mobile Music” on October 2, 2006, you need to register and confirm your presence here.

The MoMoBarcelona Team.

Cristina, Carles, Rudy.