Mobile Monday Barcelona

Next Generation Mobile Marketing

4 Comments Published by Rudy De Waele September 25th, 2007 in MobileMonday, MobileMonday Barcelona, Proximity Marketing, 2D-Barcodes, Image Recognition, Mobile Marketing

Picture by Leonard Low (on 2D-Barcodes and Image Recognition)

After a long summer break, the MobileMonday Global Summit and the Mercè festivities, MobileMonday Barcelona is back for a new and exciting season of 1st Monday of the month regulars on mobile innovation. Starting next Monday, October 1st on “Next Generation Mobile Marketing” (2D-Barcodes / Image Recognition).

For our first event of the new 2007-2008 season, we brought together an explosive cocktail of some of the hottest start-ups in Europe on the Next Generation Mobile Marketing topic, including Dennis Hettema from Shotcode (Sweden), Roger Fisher from Kaywa (Switzerland) and our own Ignacio Mondine from Daem Interactive (Spain). The topic will be introduced and moderated by Raimo van der Klein coming over from Amsterdam, the Netherlands.

Raimo will share with us his view on the way information (content) is provisioned to the mobile phone and the change from Push Marketing to Pull Marketing (Marketing as a service). A perfect start for a new season it looks to us. If you feel the same, please subscribe and confirm your event participation, seats are limited as always, don’t wait last minute to confirm!

Speakers:

Raimo van der Klein, Mobminds (Netherlands)
After working in Sales & Marketing for more than 6 years at Nokia(networks and mobile phones) and working the last year as Principal Innovation Manager at the leading Dutch (mobile) operator KPN, Raimo(1973) started June 2007 his own consultancy agency in the field of Strategic Innovation and Online Media(Internet & Mobile). His newly started agency Mobminds (www.mobminds.com) offers “consumer oriented” companies services in the field of Consulting, Workshops and Concept Development. Next to this Raimo is founder of Mobile Monday Ámsterdam (www.mobilemonday.nl) and writes for the leading marketingblog in The Netherlands called Marketingfacts (www.marketingfacts.nl).

Ignacio Mondine, Daem Interactive (Spain)
Ignacio Mondine studied mechanical engineering specializing in CAD design and robotics. After working for Procter&Gamble R+D in Germany he met Miguel Sola Camps at an Interaction Design Masters degree in Barcelona. Together they start DAEM Interactive in 2002.

Daem Interactive develops image recognition technologies for mobile-marketing and dynamic-advertising. Extensive know-how gained over years of research and development is focused on one concept: one-click to mobile web. Pioneering in the launch of advertisement and logo recognition campaigns, DAEM has helped mayor brands like Vodafone, Grupo Damm and BBVA to be the focus of many camera phones.

Dennis Hettema, Founder and Creative Director, Shotcode (Sweden)
Dennis is the founder and Creative Director of OP3, the company behind ShotCode, and has been active on the internet since 1995. In ‘99 he launched a Dutch high-tech incubator that developed tagging based AI products. In ‘01 he founded Holland’s largest entrepreneurial community which now boasts over 17.000 members. In his spare time Dennis helps entrepreneurs realize their dreams, he’s a hard core endurance athlete and plays with as many gadgets as he can get his hands on.

ShotCode is the market leader within the mobile barcode scanning space in Europe, Africa and the Americas. A highly innovative and rapidly emerging market that bridges the gap between offline products and online interaction. ShotCode’s customers include: Heineken, Xbox, Jameson Whiskey, Monsterboard, Sony Ericsson, Saatchi & Saatchi, Nokia, Coca Cola and many others. Its technology is supported on over 240 handsets and over 50 million of its codes have been printed.

Roger Fischer, Founder and CEO, Kaywa (Switzerland)
Roger is the founder and CEO of Kaywa. After his studies in cinema and audiovisual media in Paris, he worked as film critic, curator and director. With the advent of XML, he seriously started working in the web space. In 2000 he founded his first company Bitflux and in 2003 he started Kaywa with it’s focus on moblogging, weblogging and mobile sites. Currently Kaywa is the major swiss (mobile) blog provider and it’s customers include all major print and television media companies. From the start in 2003, services for the mobile phone were targeted, but the web was never disregarded.

Highly japanophile, Kaywa added in 2006 the Kaywa Reader, QR Codes and advanced SMS services to it’s portfolio. The success of QR Codes and the Kaywa Reader came even as surprise to Kaywa itself. Kaywa is working now on a mobile and web ecosystem called KIS - Kaywa-Ichiba-Shin (Conversation-Market-Trust) which is heavily based on QR Codes. Some parts of the iceberg can be glimpsed already.

Networking
As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaybarcelona.com/subscribe/ to reserve one of the 150 seats available. Book now to avoid being left out!

19h00 Registration and Pre-Networking
19h30 Next Generation Mobile Marketing speaker sessions & discussion
21h00 Cocktail and Networking Party
22h00 End

Venue: Auditorium University of Pompeu Fabra - França Building (Edifici França), Passeig de Circumval·lació, 8 - Barcelona 08003

Location and Directions here at Google Maps.

MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Barcelona is organised by Rudy De Waele, Carles Ferreiro and Barcelona Media.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, Alcatel-Lucent, MyStrands, 22@Barcelona, Ajuntament de Barcelona, CIDEM (Centre d’Innovació i Desenvolupament Empresarial of the Generalitat de Catalunya) and Agora 22@ for their invaluable support.

NOTE: picture by Leonard Low under Creative Common license.

2D Barcodes, 2d codes, Barcelona, barcodes, daem, daem interactive, dennis hettema, ignacio mondine, image recognition, kaywa, marikaya, Mobile, Mobile Marketing, mobilemonday, mobminds, momobcn, next generation, proximity marketing, raimo van der kelin, roger fisher, shotcode

MoMoBCN Presentations

2 Comments Published by Rudy De Waele October 20th, 2006 in MobileMonday, MobileMonday Barcelona, MobileMonday Spain, Presentations

We created a speaker presentation download section for our participants and readers. You can currently download the speaker presentations from the Mobile Monday July 3 opening event in Barcelona, on Mobile Marketing and Advertising and from the recent Future of Mobile Music event of October 2. Current presentations available from:

Ian Musselwhite, Bango
Scott Cohen, The Orchard
Bill Houghton, MyStrands
Russell Buckley, AdMob
Ricardo Baeza-Yates, Yahoo! Research
José Luis Jorge Marrasé, Alcatel

All presentations are in english, if you are already subscribed, you just need to login here to acces our new documents section. Subscribers can now easily manage their event attendance and profile. If you are not subscribed yet, please enter the subscription section to acces the documents.

admob, alcatel, announcements, bango, bill houghton, ian musselwhite, josé luis jorge marrase, mobile events, mobile interactive tv, Mobile Marketing, Mobile Music, mobile search, mobile tv, mobilemonday, MobileMonday Barcelona, MobileMonday Spain, mystrands, partystrands, Presentations, ricardo baeza yates, russell buckley, scott cohen, taste based recommendation, the orchard, web 2.0, yahoo

MoMoBcn July Presentations

1 Comment Published by Rudy De Waele July 10th, 2006 in MobileMonday Barcelona, Presentations

Presentations of Mobile Monday Barcelona Opening Event of July 3 available below. We’ll be back after summer. If you’re not registered yet, please register here to make sure you don’t miss the next event. Registered persons will be the first to be informed by mail on the next event.

Ricardo Baeza-Yates
Director of Yahoo! Research Barcelona, Spain
Web 2.0 and Mobile Search
Download PDF (3.45 Mb)

José Luis Jorge Marrasé
Director of Alcatel’s Mobile Solutions Division in Spain
Mobile Interactive TV and Advertising
Download PDF (4.44 Mb)

Russell Buckley
Director European Operations, AdMob
A Brief History of Mobile Marketing
Download PDF (1.22 Mb)
Ana Caralt
CEO of McCann Interactive Spain
Integrating the Mobile Channel in the Media Marketing Mix
Download PDF (currently not available)

admob, advertising, alcatel, ana caralt, Barcelona, barcelona media, ecosistema mòbil, ecosistema móvil, jose marrase, marketing, Mòbil, Móvil, Móviles, mccan interactive, mobhappy, Mobile, Mobile Advertising, mobile ecosystem, Mobile Marketing, Mobile Monday, mobile monday spain, mobilemonday, MobileMonday Barcelona, MobileMonday Spain, Presentations, publicidad móvil, publicitat mòbil, research, ricardo baeza yates, russell buckley, yahoo

MoMoBcn Opening

1 Comment Published by Rudy De Waele July 5th, 2006 in MobileMonday Barcelona

Here some pictures of the opening event, needles to say it was a great evening. An interesting topic, good quality speakers and presentations, mixed crowd of mobile value chain players, startups and advertising agencies and the gava was refreshing at the cocktail.

Thanks to everybody who participated, the speakers, the partners, the team and the participants. Stay tuned for more after summer!

We’ll add the presentations of the speakers here soon, meanwhile you can view some pictures of the event.

MobileMonday Barcelona Speakers Panel (from left to right): Ricardo Baeza-Yates of Yahoo! Research, Jari Tammisto, CEO of MobileMonday Ltd., José Luis Jorge Marrasé of Alcatel, Vicente López, CEO of Barcelona Media, Russell Buckley, from MobHappy and AdMob, Ana Caralt, CEO of McCann Interactive Spain.

You can view the whole pictures set here at Flickr.

admob, alcatel, Barcelona, barcelona media, mccann, mobhappy, Mobile Advertising, Mobile Marketing, mobilemonday, MobileMonday Barcelona, MobileMonday Spain, yahoo

MobileMonday Barcelona launch on July 3!

3 Comments Published by Rudy De Waele June 7th, 2006 in MobileMonday Barcelona, MobileMonday Spain

Mobile Monday We are proud to announce the first MobileMonday chapter event of Spain to be launched in Barcelona on July 3. Thanks to our partners Barcelona Media and Alcatel we can kick-off with a very interesting speakers program. The event is free of charge; you only need to subscribe to reserve your seat. Don’t wait last minute to subscribe, we have 150 seats available for this event - more monthly events programmed after summer!

Topic is set to Mobile Marketing & Advertising. We invited for you some of the most experienced people in this area to present us an interesting cocktail of history, experience and future on this topic.

Ricardo Baeza-Yates Director of Yahoo! Research Barcelona, Spain and Yahoo! Research Latin America at Santiago, Chile will talk about “Search and advertising in the Web and their implicancies in the mobile world”.

Ana Caralt, CEO of McCann Interactive Spain will explain us about the experience of the agency with clients such as Volkswagen, Coca-Cola, Amstel… and how the brands are reaching their marketing objectives by intergating the mobile channel in their media mix.

Russell Buckley, from MobHappy and now recently also at AdMob will explain his view on “Mobile Advertising… The Story So Far”. Russell draws on the lessons of 6 years of Mobile advertising, he looks at successes and failures and draws some important lessons for the future.

José Luis Jorge Marrasé, Director of Alcatel’s Mobile Solutions Division in Spain will explain us about Mobile TV as a potential solution for Mobile TV advertising.

Vicente López, CEO of Barcelona Media and Jari Tammisto, CEO of MobileMonday Headquarters in Helsinki, Finland will do the introductions. The whole evening will be moderated by Hernán Rodriguez, CEO of Aecomo.org (Asociación Española de Comunicaciones Móviles) and followed by a networking cocktail.

Timing:

19h30 Registration and Pre-Networking
20h00 Introduction Mobile Monday
20h15 Mobile Marketing & Advertising Speakers
21h15 Cocktail and Networking Party
22h00 End

The first MobileMonday Barcelona will be held at the Auditorium University of Pompeu Fabra in the famous “Estació de França” (map below)