Mobile Monday Barcelona

Last weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using proximity marketing; finally Daem Interactive revealed their MMS image recognition solution.

(from left to right: Joan Grau, Media Contacts - David Masó, FuturLink - Miguel Sola, Daem Interactive - Paulino Moraleda, Brand Communications Manage, Nike)

Check out some pictures of that evening, thanks to Fabien Girardin, who we also welcome as MoMoBCN team member; it’s great having him with us with his academic background and his interest in mobility and ubiquitous computing. Check out his blog used for his Ph.D. thesis on collaborative work in the context of mobile and ubiquitous environments.

From his Flickr images (l-to-r): FuturLink’s Bluetooth Access Point, Nike’s proximity experiment on a big Christmas ad in Barcelona, Media Contacts’ new generations of content.

Subscribed users can now download the following presentations of that evening in their subscribers profile page.

Joan Grau, Media Contacts
David Masó, FuturLink
Miguel Sola, Daem Interactive

There is also a very interesting video demo available from Media Contacts bluetooth campaign with VolksWagen-EOS. Thanks for sharing this with us.

You can now reserve your seat for our next event on December 4, topic: Mobile Social Networks. Expect a very interesting line-up of speakers explaining their experiences from abroad. More on this event soon here. Stay tuned!

Continuing with its monthly events, MobileMonday Barcelona announces its next event on “Proximity Marketing” that will take place on November 6. This month MobileMonday Barcelona will bring you some of the most recognised pioneers on Proximity Marketing and they all happen to be local.

For those who need to look it up, Wikipedia says that “Proximity marketing is the localised wireless distribution of advertising content associated with a particular place. (…) Distribution may be via a traditional localised broadcast, or more commonly is specifically targeted to devices known to be in a particular area.” Related this article on this topic at m-trends.org.

David Masó, CEO of Futurlink, one of our most popular and successful local start-ups will explain us about Futurlink’s experiences and future plans on proximity solutions.

Miguel Sola, Director of Daem Interactive, another Barcelona Start-up will present their latest products and services for marketing campaigns using mobile image recognition.

Joan Grau, Director of operations at Media Contacts, will explain us about implementing proximity marketing solutions, the challenges and opportunities from the demand side.

Paulino Moraleda, Brand Communications Manager for Nike, will share with us what a major brand sees in the value and potential of proximity solutions and what they can provide.

As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. MobileMonday Barcelona “Proximity Marketing” will take place at the Auditorium of the Universitat Pompeu Fabra on November 6, 2006.

Attendance is free; all you need to do is register at www.mobilemondaybarcelona.com/subscribe to reserve one of the 150 seats available. Book early to avoid being left out!

19h30 Registration and Pre-Networking
20h00 Proximity Marketing
21h05 Cocktail and Networking Party
22h00 End

This event is sponsored by Media Contacts, CIDEM (Centre d’Innovació i Desenvolupament Empresarial of the Generalitat de Catalunya) and Barcelona Media.

Special thanks to Nacencia Web & Mobile Solutions for developing MoMoBCN web services.