Mobile Monday Barcelona

Proximity Marketing

5 Comments Published October 26th, 2006 in MobileMonday Barcelona, MobileMonday Spain, Proximity Marketing

Mobile Monday Continuing with its monthly events, MobileMonday Barcelona announces its next event on “Proximity Marketing” that will take place on November 6. This month MobileMonday Barcelona will bring you some of the most recognised pioneers on Proximity Marketing and they all happen to be local.

For those who need to look it up, Wikipedia says that “Proximity marketing is the localised wireless distribution of advertising content associated with a particular place. (…) Distribution may be via a traditional localised broadcast, or more commonly is specifically targeted to devices known to be in a particular area.” Related this article on this topic at m-trends.org.

David Masó, CEO of Futurlink, one of our most popular and successful local start-ups will explain us about Futurlink’s experiences and future plans on proximity solutions.

Miguel Sola, Director of Daem Interactive, another Barcelona Start-up will present their latest products and services for marketing campaigns using mobile image recognition.

Joan Grau, Director of operations at Media Contacts, will explain us about implementing proximity marketing solutions, the challenges and opportunities from the demand side.

Paulino Moraleda, Brand Communications Manager for Nike, will share with us what a major brand sees in the value and potential of proximity solutions and what they can provide.

As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. MobileMonday Barcelona “Proximity Marketing” will take place at the Auditorium of the Universitat Pompeu Fabra on November 6, 2006.

Attendance is free; all you need to do is register at www.mobilemondaybarcelona.com/subscribe to reserve one of the 150 seats available. Book early to avoid being left out!

19h30 Registration and Pre-Networking
20h00 Proximity Marketing
21h05 Cocktail and Networking Party
22h00 End

This event is sponsored by Media Contacts, CIDEM (Centre d’Innovació i Desenvolupament Empresarial of the Generalitat de Catalunya) and Barcelona Media.