Mobile Monday Barcelona

(on 2D-Barcodes and Image Recognition)

After a long summer break, the MobileMonday Global Summit and the Mercè festivities, MobileMonday Barcelona is back for a new and exciting season of 1st Monday of the month regulars on mobile innovation. Starting next Monday, October 1st on “Next Generation Mobile Marketing” (2D-Barcodes / Image Recognition).

For our first event of the new 2007-2008 season, we brought together an explosive cocktail of some of the hottest start-ups in Europe on the Next Generation Mobile Marketing topic, including Dennis Hettema from Shotcode (Sweden), Roger Fisher from Kaywa (Switzerland) and our own Ignacio Mondine from Daem Interactive (Spain). The topic will be introduced and moderated by Raimo van der Klein coming over from Amsterdam, the Netherlands.

Raimo will share with us his view on the way information (content) is provisioned to the mobile phone and the change from Push Marketing to Pull Marketing (Marketing as a service). A perfect start for a new season it looks to us. If you feel the same, please subscribe and confirm your event participation, seats are limited as always, don’t wait last minute to confirm!

Speakers:

Raimo van der Klein, Mobminds (Netherlands)
After working in Sales & Marketing for more than 6 years at Nokia(networks and mobile phones) and working the last year as Principal Innovation Manager at the leading Dutch (mobile) operator KPN, Raimo(1973) started June 2007 his own consultancy agency in the field of Strategic Innovation and Online Media(Internet & Mobile). His newly started agency Mobminds (www.mobminds.com) offers “consumer oriented” companies services in the field of Consulting, Workshops and Concept Development. Next to this Raimo is founder of Mobile Monday Ámsterdam (www.mobilemonday.nl) and writes for the leading marketingblog in The Netherlands called Marketingfacts (www.marketingfacts.nl).

Ignacio Mondine, Daem Interactive (Spain)
Ignacio Mondine studied mechanical engineering specializing in CAD design and robotics. After working for Procter&Gamble R+D in Germany he met Miguel Sola Camps at an Interaction Design Masters degree in Barcelona. Together they start DAEM Interactive in 2002.

Daem Interactive develops image recognition technologies for mobile-marketing and dynamic-advertising. Extensive know-how gained over years of research and development is focused on one concept: one-click to mobile web. Pioneering in the launch of advertisement and logo recognition campaigns, DAEM has helped mayor brands like Vodafone, Grupo Damm and BBVA to be the focus of many camera phones.

Dennis Hettema, Founder and Creative Director, Shotcode (Sweden)
Dennis is the founder and Creative Director of OP3, the company behind ShotCode, and has been active on the internet since 1995. In ‘99 he launched a Dutch high-tech incubator that developed tagging based AI products. In ‘01 he founded Holland’s largest entrepreneurial community which now boasts over 17.000 members. In his spare time Dennis helps entrepreneurs realize their dreams, he’s a hard core endurance athlete and plays with as many gadgets as he can get his hands on.

ShotCode is the market leader within the mobile barcode scanning space in Europe, Africa and the Americas. A highly innovative and rapidly emerging market that bridges the gap between offline products and online interaction. ShotCode’s customers include: Heineken, Xbox, Jameson Whiskey, Monsterboard, Sony Ericsson, Saatchi & Saatchi, Nokia, Coca Cola and many others. Its technology is supported on over 240 handsets and over 50 million of its codes have been printed.

Roger Fischer, Founder and CEO, Kaywa (Switzerland)
Roger is the founder and CEO of Kaywa. After his studies in cinema and audiovisual media in Paris, he worked as film critic, curator and director. With the advent of XML, he seriously started working in the web space. In 2000 he founded his first company Bitflux and in 2003 he started Kaywa with it’s focus on moblogging, weblogging and mobile sites. Currently Kaywa is the major swiss (mobile) blog provider and it’s customers include all major print and television media companies. From the start in 2003, services for the mobile phone were targeted, but the web was never disregarded.

Highly japanophile, Kaywa added in 2006 the Kaywa Reader, QR Codes and advanced SMS services to it’s portfolio. The success of QR Codes and the Kaywa Reader came even as surprise to Kaywa itself. Kaywa is working now on a mobile and web ecosystem called KIS - Kaywa-Ichiba-Shin (Conversation-Market-Trust) which is heavily based on QR Codes. Some parts of the iceberg can be glimpsed already.

Networking
As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. Attendance is free; all you need to do is register and/or confirm your presence for this event at www.mobilemondaybarcelona.com/subscribe/ to reserve one of the 150 seats available. Book now to avoid being left out!

• 19h00 Registration and Pre-Networking
• 19h30 Next Generation Mobile Marketing speaker sessions & discussion
• 21h00 Cocktail and Networking Party
• 22h00 End

Venue: Auditorium University of Pompeu Fabra - França Building (Edifici França), Passeig de Circumval·lació, 8 - Barcelona 08003

Location and Directions here at Google Maps.

MobileMonday is a community of mobile professionals organised around local networking events in almost 40 cities around the world. This open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

MobileMonday Barcelona is organised by Rudy De Waele, Carles Ferreiro and Barcelona Media.

Our Partners
Our thanks to our partners Telefónica Movistar, Vodafone, Alcatel-Lucent, MyStrands, 22@Barcelona, Ajuntament de Barcelona, CIDEM (Centre d’Innovació i Desenvolupament Empresarial of the Generalitat de Catalunya) and Agora 22@ for their invaluable support.

NOTE: picture by Leonard Low under Creative Common license.

Last weeks’ MobileMonday Barcelona on Proximity Marketing was the occasion to get briefed on the present real-world cases of mobile technologies used in a physical context. FuturLink presented their (rather impressive) content delivery system based on Bluetooth access points; Media Contacts talked about tailoring content; and Nike related on their (mostly) good experience on using proximity marketing; finally Daem Interactive revealed their MMS image recognition solution.

(from left to right: Joan Grau, Media Contacts - David Masó, FuturLink - Miguel Sola, Daem Interactive - Paulino Moraleda, Brand Communications Manage, Nike)

Check out some pictures of that evening, thanks to Fabien Girardin, who we also welcome as MoMoBCN team member; it’s great having him with us with his academic background and his interest in mobility and ubiquitous computing. Check out his blog used for his Ph.D. thesis on collaborative work in the context of mobile and ubiquitous environments.

From his Flickr images (l-to-r): FuturLink’s Bluetooth Access Point, Nike’s proximity experiment on a big Christmas ad in Barcelona, Media Contacts’ new generations of content.

Subscribed users can now download the following presentations of that evening in their subscribers profile page.

Joan Grau, Media Contacts
David Masó, FuturLink
Miguel Sola, Daem Interactive

There is also a very interesting video demo available from Media Contacts bluetooth campaign with VolksWagen-EOS. Thanks for sharing this with us.

You can now reserve your seat for our next event on December 4, topic: Mobile Social Networks. Expect a very interesting line-up of speakers explaining their experiences from abroad. More on this event soon here. Stay tuned!

Continuing with its monthly events, MobileMonday Barcelona announces its next event on “Proximity Marketing” that will take place on November 6. This month MobileMonday Barcelona will bring you some of the most recognised pioneers on Proximity Marketing and they all happen to be local.

For those who need to look it up, Wikipedia says that “Proximity marketing is the localised wireless distribution of advertising content associated with a particular place. (…) Distribution may be via a traditional localised broadcast, or more commonly is specifically targeted to devices known to be in a particular area.” Related this article on this topic at m-trends.org.

David Masó, CEO of Futurlink, one of our most popular and successful local start-ups will explain us about Futurlink’s experiences and future plans on proximity solutions.

Miguel Sola, Director of Daem Interactive, another Barcelona Start-up will present their latest products and services for marketing campaigns using mobile image recognition.

Joan Grau, Director of operations at Media Contacts, will explain us about implementing proximity marketing solutions, the challenges and opportunities from the demand side.

Paulino Moraleda, Brand Communications Manager for Nike, will share with us what a major brand sees in the value and potential of proximity solutions and what they can provide.

As usual, a networking party will follow the conference where participants will enjoy a glass of cava while sharing experiences about life and work. MobileMonday Barcelona “Proximity Marketing” will take place at the Auditorium of the Universitat Pompeu Fabra on November 6, 2006.

Attendance is free; all you need to do is register at www.mobilemondaybarcelona.com/subscribe to reserve one of the 150 seats available. Book early to avoid being left out!

19h30 Registration and Pre-Networking
20h00 Proximity Marketing
21h05 Cocktail and Networking Party
22h00 End

This event is sponsored by Media Contacts, CIDEM (Centre d’Innovació i Desenvolupament Empresarial of the Generalitat de Catalunya) and Barcelona Media.

Special thanks to Nacencia Web & Mobile Solutions for developing MoMoBCN web services.